I keep thinking a lot about the frustration of the administration taking about how people should Google things like covid tests or access to vaccines. I understand the criticisms that people see it as dismissive or insufficient. But I also think it represents a practical change…
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In the past (putting aside the last admin, where they didn’t even try to help), the response to crises was often, “let’s make a government website”. but the sad truth is, nobody goes to a .gov site unless they have to. It’s not meeting the people where they are.
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It’s not nobody: analytics.usa.gov
I also hear your point about communicating where people already get their info.
It’s also hard to get structured data/schema.org marked up authoritative web content surfaced reliably on SERPs. Also not only solution.
