Step one: Think to yourself “that doesn’t sound quite right.”
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See that it’s an small and unscientific online study conducted by some sort of media group.pic.twitter.com/bcy3QkMeXw
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Step two: Use the Google machine. Who is this media group? Oh they do PR. I wonder who their clients are? Oh. It’s a chlorine company.pic.twitter.com/TQAgzFT7mK
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So they do PR for a chlorine company. And they did a “study” about how yucky pools are and then had their “experts” tell this “journalist” how important chlorine is to combat that yucky.
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And CBS wrote a news story about it like it was a real, scientific study. With no disclosures about who the folks who ran it work for.
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End of conversation
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I try my best to subscribe to the Dwight Schrute philosophy.pic.twitter.com/XhxLI1SQqF
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You’ve just done more journalism than the entire staff of CNN.
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| Editor