As outrageous as the Cambridge Analytica thing is, the fact that more Sanders voters went for Clinton in '16 than Clinton voters went for Obama in '08 suggests that the company's work is...well, not quite as effective as it tells prospective clients.
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Replying to @BMarchetich
Trump did win where it mattered though, to the firm's credit...
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Replying to @bernajurema
Sure, but we have no way of measuring how much of that was actually due to its work, and how much of it was due to, say, the Clinton campaign not bothering to campaign in those states
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Replying to @BMarchetich @bernajurema
Fact that most voters still rely on TV and print news instead of social media (esp older voters, who're more likely to vote Trump) makes me sceptical about the impact of this. It's more concerning for future, as more depend on soc media + these campaigns get more sophisticated.
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Bernardo Jurema 🌹 Retweeted Clayton Swisher
Agree. My big takeaway is that we got a pretty good definition of what "fake news" is: https://twitter.com/bernajurema/status/976561066011488256 … and Russiagate is looking more and more like SaudiGate (as you have already dubbed this)https://twitter.com/claytonswisher/status/976589391345930240 …
Bernardo Jurema 🌹 added,
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