Scott Berkun

@berkun

New book - How Design Makes The World - 5/2020 (). Author of The Myths of Innovation, Confessions of a Public Speaker & other fine books.

Seattle, WA
Vrijeme pridruživanja: travanj 2009.

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  1. Prikvačeni tweet
    24. lip 2019.

    1. If you're a designer and you want more power, there's really only a few ways to get it. You either need to change your role or your reputation.

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  2. prije 2 sata

    If you feel the urge to use the word innovation, try progress instead. If that doesn’t feel right, you should ask what exactly you were trying to achieve if that word doesn’t cover it.

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  3. proslijedio/la je Tweet

    The problem with conspiracy theories is the assumption of competence baked into them, which is at odds with what we see ... everywhere.

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  4. prije 3 sata

    Pride in history should never prevent progress today.

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  5. prije 4 sata

    Any good designer knows who they are designing for. Even if they don’t, failure is on them, not the people they were designing for.

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  6. prije 4 sata

    A good way to frame opinion: Am I expressing this moment? This hour? This day/year? From whose perspective? A thoghtful context of history of opinions? Or just mine? There’s always more depth. It’s the writer’s choice what to consider, include and reference. In any medium.

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  7. proslijedio/la je Tweet
    prije 4 sata

    Dear tech writers, please don’t infuse marketing lingo into your user manuals by using fluff words such as “simply,” “easily,” etc. Compare: “You can easily do X by simply pressing the Y key.” vs. “To do X, press the Y key.” Much appreciated!

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  8. proslijedio/la je Tweet

    In life: (1) Some things are not your fault, but they are your responsibility. (2) Other things are not your responsibility, but they are your problem. (3) Many things are neither your responsibility nor your problem, but they make the world better. Take action on all three.

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  9. proslijedio/la je Tweet
    Odgovor korisnicima

    It’s because those who hold the power get to ask the questions. Once upon a time, an agency was started by designers, and they asked themselves what’s the ROI of project managers and decided it was zero. After the growth phase, this agency started hiring project managers. 🤷‍♀️

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  10. prije 7 sati

    Car horns in India are used more like sonar than to tell you you've done something wrong - they honk at each other to let you know where they are (cars have "please honk" signs). It's an example of how designs are reframed by culture: meaning & use can change dramatically.

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  11. prije 7 sati

    Fun example of designing for feedback loops. Drivers in Mumbai honk horns while waiting for light to change (noise pollution). So they set up visible sound meters and the light takes longer the louder cars are.

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  12. proslijedio/la je Tweet
    4. velj

    The problem with traditions is that the good reasons the tradition started may have been satisfied over time and now the tradition reinforces badness more than promotes goodness, except for those who place upholding tradition above helping more good to happen.

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  13. prije 10 sati

    VPs often ask "what is the ROI of design" but what is the ROI of an executive? I'm not saying they don't provide value - clearly most do - but the assumption there is a simple and easy way to prove value is flawed. Especially if only some are asked to do it.

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  14. prije 13 sati

    Related to the original challenge, here's a review of the Blue Box: "takes me half an hour to eat one piece because I nibble slowly to savor the wonder. A box of 100 pieces of bliss will last me a long time--I might scarf down Godiva, but MariBelle is beyond comprehension."

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  15. prije 13 sati

    Whoa - I think this is the most beautiful looking chocolate I've ever seen (MarieBelle's Cien Blue Box):

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  16. prije 13 sati

    Interesting example - how would you redesign a chocolate bar so people ate it more slowly? (w/o making it taste worse :). Here's one answer by artist : 1) smaller pieces 2) art or thematic shapes (I'm immune to piece size, but YMMV)

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  17. prije 13 sati

    Rediscovered this fun design exercise from 's book Creative Workshop: "Choose a product from your daily life (food, paper products, anything): redesign or repackage it so that people will will want to use it less often."

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  18. prije 14 sati
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  19. proslijedio/la je Tweet
    4. velj

    What makes the most money is rarely what makes the most good. So why do we as a society keep equating one's goodness and one's worth to one's wealth?

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  20. 4. velj

    The problem with traditions is that the good reasons the tradition started may have been satisfied over time and now the tradition reinforces badness more than promotes goodness, except for those who place upholding tradition above helping more good to happen.

    Poništi
  21. proslijedio/la je Tweet
    3. velj

    Designers have a long history of making diagrams trying to explain design. This is by J.J. Foreman from 1967 (Source, Design Methods, John Chris Jones)

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