In the last few days, the FT has made its daily UK politics newsletter, Inside Politics by , available as an individual product.
Non-subs can try it for free for 90 days before paying Ā£5.99/$7.99Ā a month. Swanky sign-up page.
ft.com/newsletter-sig
6/16
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2ļøā£ Content and distribution
WSJ launched Debrief, which hits inboxes right after a big news event to āsum up everything you need to know about what everyone is talking aboutā.
Marks a new form of curation that speaks to the user needs model.
twitter.com/RobinKwong/sta
7/16
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Instead of a regular daily or weekly news summary newsletter, youāll get WSJ News Debrief only when big news events happen - think Oscars, Midterm-elections, or the collapse of FTX.
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Dezeen will send out a new In Depth monthly newsletter with āa feature, an interview and an opinion piece selected by our features editorĀ Nat Barkerā.
The architecture brand already sends out a daily digest and two weekly newsletters.
dezeen.com/2023/01/26/dez
8/16
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Bloomberg has announced The Brink, a twice-weekly newsletter āchronicling corporate distress, bankruptcies, financial meltdowns and turnaround storiesā.
Joins the stable of 40+ emails that non-subs can sample before paying. bloomberg.com/account/newsle
9/16
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Just important as new newsletters: paused its Virus Briefing after almost 3 years.
said that lessons would be applied "across The Timesās newsletters, particularly the inclusion of your [reader] voices in our coverageā
nytimes.com/2023/01/25/bri
10/16
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3ļøā£ Design and UX
introduced a fun new logo and has added a PMQs edition on Wednesdays to complement the UK morning edition.
Design is key to clarifying its brand/value to audiences that aren't familiar with Westminister politics.
thetimes.co.uk/article/introd
11/16
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The Guardian has introduced a new and improved Fashion Statement newsletter with āinbox-exclusive fashion journalism".
All newsletters have undergone revamp in the last 12 months (via ).
theguardian.com/global/2022/se
12/16
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Whatās behind this trend?
As notes in his 2023 trends report:
- Traffic is flat/declining for a large number of publishers due to users lacking time/avoiding news
- Retaining subscribers will be crucial in 2023 as market and price wars hot up
13/16
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If done well, newsletters can be part of the strategy in both cases.
Thatās presumably why 69% of publishing execs will be putting more resources behind them this year.
FYI: That's more than digital video and only 3%pp fewer than podcasts/audio.
reutersinstitute.politics.ox.ac.uk/sites/default/
14/16
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Finally, Jim VandeHei, who knows a thing or two about the medium, wrote in his recent prediction that āthere is no better way for busy readers to mass consume high-quality content than a well-crafted newsletterā.
niemanlab.org/2022/12/there-
15/16
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In summary, I predict:
- Lots of new, niche, audience-led email offerings
- Some newsletters spun out to become products/profit centres in their own right
- A few acquisitions as publishers shortcut their way to finding audience and revenue
ftstrategies.com/en-gb/insights
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Thanks Chris! NY Mag legal email one sounds great although canāt seem to find where to subscribeā¦ perhaps on pause? Guessing itās been out a while rather than new this year?
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