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Ben Whitelaw
@benwhitelaw
Supporting sustainable media businesses . Past: , , . board. Shy #LUFC fan. I write (he/him)
benwhitelaw.co.ukJoined October 2010

Ben Whitelaw’s Tweets

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Remember when the said we were “past peak newsletter” (23 Oct 2022)? Well, no one told news publishers. There have been a bunch of launches/announcements that point to newsletters being critical to their business in 2023. Here’s what we’ve seen in January alone 🧵
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Finally, Jim VandeHei, who knows a thing or two about the medium, wrote in his recent prediction that “there is no better way for busy readers to mass consume high-quality content than a well-crafted newsletter”. niemanlab.org/2022/12/there- 15/16
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3️⃣ Design and UX introduced a fun new logo and has added a PMQs edition on Wednesdays to complement the UK morning edition. Design is key to clarifying its brand/value to audiences that aren't familiar with Westminister politics. thetimes.co.uk/article/introd 11/16
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Just important as new newsletters: paused its Virus Briefing after almost 3 years. said that lessons would be applied "across The Times’s newsletters, particularly the inclusion of your [reader] voices in our coverage” nytimes.com/2023/01/25/bri 10/16
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Dezeen will send out a new In Depth monthly newsletter with “a feature, an interview and an opinion piece selected by our features editor Nat Barker”. The architecture brand already sends out a daily digest and two weekly newsletters. dezeen.com/2023/01/26/dez 8/16
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2️⃣ Content and distribution WSJ launched Debrief, which hits inboxes right after a big news event to “sum up everything you need to know about what everyone is talking about”. Marks a new form of curation that speaks to the user needs model. twitter.com/RobinKwong/sta 7/16
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Instead of a regular daily or weekly news summary newsletter, you’ll get WSJ News Debrief only when big news events happen - think Oscars, Midterm-elections, or the collapse of FTX.
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Robinhood’s new media arm, Sherwood, will have “newsletter products across specific verticals related to business and finance” and “specific newsletters that cover high-profile companies, such as Tesla or Disney”. Move to ultra-niche. axios.com/2023/01/17/rob 5/16
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1️⃣ Product and pricing Reach announced that nine of its outlets will go newsletter-first following a pilot last year in which the titles hit traffic targets and notably increased 'loyal page views’. Websites will become a secondary platform. pressgazette.co.uk/publishers/reg 4/16
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Note: I’m not talking about individual creators or platform news (eg Revue/Substack etc) here. I'm looking specifically at media brands evolving their newsletter plays in different ways. 3/16
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The flurry of activity can be broadly bucketed into three categories: 1️⃣ Product and pricing 2️⃣ Content and distribution 3️⃣ Design and UX All have significant implications for engagement/retention (and therefore $$$) if publishers get them right. 2/16
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“The past few months have felt like we're approaching a fork in the road when it comes to online speech. Meta's re-admission of Trump and the upcoming Supreme Court case speak to the fact that we're close to the point where we decide what route we take.”
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In this week’s Everything in Moderation (#189): ▪️ A Trump inspired crisis protocol ▪️ Live-streaming: hard to police? ▪️ $TWT faces Germany lawsuit ▪️ Former Meta mods, John and Ryan Tweets c/o @daveyalba, @WebDevLaw + @hasanthehun everythinginmoderation.co/donald-trump-m
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What content moderation surprises can we expect in 2023? And what role do CDNs play in what people can and can’t say on the web? I had a stab at answering for the best named newsletter in my inbox (feat. wisdom from ). Thanks Georgia!
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I decided to do an end of year special for my newsletter where I reached out to four industry experts for their takes on 2022 and predictions for 2023. horrific-terrific.tech/p/look-forward
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jude bellingham is 19 jude bellingham is 19 jude bellingham is 19 jude bellingham is 19 jude bellingham is 19 jude bellingham is 19 jude bellingham is 19 jude bellingham is 19 #ENGSEN
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Since Musk's takeover, there seems to be fewer stories about online safety beyond Twitter. Usually when I write , there are scoops on 4-5 platforms plus the usual policy/product news. Not today. Or last week. The media has gone Musk Mad™️. And that’s bad for everyone
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In this week’s Everything in Moderation (#183): ▪️ Online Safety Bill removes 'legal but harmful' ▪️ Another safety council ▪️ @yoyoel on life at Twitter ▪️ @MatthewSoeth Plus tweets c/o @IlonaKickbusch, @Blackamazon + @rachelcoldicutt everythinginmoderation.co/european-commi
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