Went down a rabbit hole after this post. Looks like $191m were spent on offset projects in 2016 (all voluntary, small TAM). I suspect this has increased YoY but couldn't find more recent data. I also couldn't find data on the expected ROI for offset buyers (i.e. does a carbon
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neutral approach lead to [X] lift in sales or customer retention)? Feels like there would have to be an economic rationale for this market to remain stable. Also, do you know if carbon offset projects can be for-profit? Would be interesting to start carbon offset
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