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benthompson's profile
Ben Thompson
Ben Thompson
Ben Thompson
Verified account
@benthompson

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Ben ThompsonVerified account

@benthompson

Author/Founder of @stratechery. Host of @exponentfm. @notechben for sports. @monkbent on other networks. Home on the Internet.

Taipei, Taiwan
stratechery.com
Joined December 2006

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    Ben Thompson‏Verified account @benthompson 24 Mar 2014

    Windows Azure being renamed Microsoft Azure is a tremendously big deal for something that will have zero direct effect. Culture changing?

    2:46 PM - 24 Mar 2014
    • 22 Retweets
    • 21 Likes
    • Kevin Holloway Butt Horn of Plenty J A S O N Eric Jhonsa Marc Andreessen Max turkeyjack Bryan Clark Chuan Liu
    18 replies 22 retweets 21 likes
      1. Frank Malinowski‏ @Frankly 25 Mar 2014
        Replying to @benthompson

        @monkbent that is a HUGE shift for them and I think a good sign.

        0 replies 0 retweets 0 likes
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      1. dcryder‏ @_dcryder 25 Mar 2014
        Replying to @benthompson

        @monkbent Smart move IMO. They overused/misapplied the “windows” label.

        0 replies 0 retweets 0 likes
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      1. James C. Kim‏ @jamesckim 24 Mar 2014
        Replying to @benthompson

        @monkbent I guess that means they’re not changing their company name to Windows.

        0 replies 0 retweets 0 likes
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      1. James King‏ @M_Gauche 24 Mar 2014
        Replying to @benthompson

        @monkbent Windows brand is crap. Smart move IMO.

        0 replies 0 retweets 0 likes
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      1. Matt Sayward‏ @mattsayward 24 Mar 2014
        Replying to @benthompson

        @monkbent That is a big deal! I think they'd have called their OS Windows Windows if they could.

        0 replies 0 retweets 1 like
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      1. Lee Carter‏ @d_leecarter 24 Mar 2014
        Replying to @benthompson

        @monkbent finally realizing they’re not in the Windows business one hopes…

        0 replies 0 retweets 0 likes
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      1. Josh Schoenwald‏ @jschoenwald 24 Mar 2014
        Replying to @benthompson

        @monkbent Let's hope.

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. Sam Gross‏ @SamTheGeek 24 Mar 2014
        Replying to @benthompson

        @monkbent you'd know better than I, but wasn't Steve Ballmer overly fond of (his) Windows brand? Nadella doesn't have the same attachment.

        1 reply 0 retweets 0 likes
      3. Ben Thompson‏Verified account @benthompson 24 Mar 2014
        Replying to @SamTheGeek

        @SamTheGeek exactly

        1 reply 0 retweets 0 likes
      4. Sam Gross‏ @SamTheGeek 24 Mar 2014
        Replying to @benthompson

        @monkbent I wonder what emotional baggage (though that sounds demeaning) Nadella brings with him to the role?

        0 replies 0 retweets 0 likes
      5. End of conversation
      1. Wes Miller‏Verified account @getwired 24 Mar 2014
        Replying to @benthompson

        @monkbent It was always misbranded. It has been much more than Windows for most of the time it has existed.

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. Scary Mary Branscombe‏ @marypcbuk 24 Mar 2014
        Replying to @benthompson

        @monkbent @arebee changed, in many cases

        1 reply 0 retweets 0 likes
      3. Ben Thompson‏Verified account @benthompson 24 Mar 2014
        Replying to @marypcbuk

        @marypcbuk @arebee is hesitate to put the past tense on something as amorphous as that, but still, good sign

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. Anbu Neelamegam‏ @anbs 24 Mar 2014
        Replying to @benthompson

        @monkbent Absolutely! Hopefully (from a MSFT viewpoint) this is just the beginning.

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. Nat Brown‏ @natbro 24 Mar 2014
        Replying to @benthompson

        @monkbent renaming something outside of updating it with new feature release is same old MS culture of confusing branding with product.

        1 reply 0 retweets 2 likes
      3. Ben Thompson‏Verified account @benthompson 24 Mar 2014
        Replying to @natbro

        @natbro fair, but this is directed internally.

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. turkeyjack‏ @jackbanh 24 Mar 2014
        Replying to @benthompson

        @monkbent I sure hope so. I miss "Microsoft" as a strong brand.

        0 replies 0 retweets 0 likes
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      1. Buck Borasky, Frontier Programmer‏ @znmeb 24 Mar 2014
        Replying to @benthompson

        @monkbent TBH I don't know why it was ever called 'Windows Azure' - seems like a branding mistake.

        0 replies 0 retweets 0 likes
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      1. Desi in the Valley‏ @TechBhurji 24 Mar 2014
        Replying to @benthompson

        @monkbent what's in a name?

        0 replies 0 retweets 0 likes
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      1. Tim‏ @nothingelseis 24 Mar 2014
        Replying to @benthompson

        @monkbent As OneDrive opens another Windows closes.

        0 replies 0 retweets 1 like
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