For many mobile startups, marketing and ease of use are two sides of the same thing. What IS this? Why would I use it? What does it do?
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@monkbent@BenedictEvans (issue here is there are diff types of mobile marketing - ranging from PR to inbound to tactical CAC, etc.) -
@semil@BenedictEvans Yeah, tech industry to often uses "marketing" usually to mean advertising only. Need broad agreement on terms :) -
@monkbent@semil@benedictevans Broad agreement on terms was found decades ago. Tech industry is mostly non-MBAs who never had to learn them -
@thetylerhayes@semil@BenedictEvans true. But we all work in tech :) Always hilarious to hear people say they do no marketing…
End of conversation
New conversation -
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@BenedictEvans advertising a product that no one needs is also hard :)Thanks. Twitter will use this to make your timeline better. UndoUndo
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