For many mobile startups, marketing and ease of use are two sides of the same thing. What IS this? Why would I use it? What does it do?
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@monkbent marketing should tell you why you might want it. If you have no use for it that's not marketing's problem. -
@BenedictEvans inbound marketing = finding product market. Not talking about advertising (we're probably saying same thing) -
@monkbent@BenedictEvans (issue here is there are diff types of mobile marketing - ranging from PR to inbound to tactical CAC, etc.) -
@semil@BenedictEvans Yeah, tech industry to often uses "marketing" usually to mean advertising only. Need broad agreement on terms :) -
@monkbent@semil@benedictevans Broad agreement on terms was found decades ago. Tech industry is mostly non-MBAs who never had to learn them -
@thetylerhayes@semil@BenedictEvans true. But we all work in tech :) Always hilarious to hear people say they do no marketing…
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