@monkbent What the heck is "block-and-tackle marketing"?
@SamTheGeek non-flashy marketing basics. For P&G, think coupons, in-store displays, direct mail, market research, etc.
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@monkbent That makes a lot of sense. Block & tackle because it's simple, with a powerful cumulative effect? -
@SamTheGeek it’s a football reference - the non-flashy stuff that helps you win or lose -
@monkbent Ahhhhh. I was thinking too much like an engineer. That explains it nicely.
End of conversation
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