iPad sales are perhaps a bigger puzzle than iPhone sales. Lower price, huge ecosystem lead and yet…pic.twitter.com/ydo6ntGpua
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@BenedictEvans completely agree. Obviously I have some theories, but it’s much more of a puzzle than the iPhone
@monkbent @BenedictEvans Smartphones are becmg much more capable in getting things done. Tablets need to have more unique value propositions
@monkbent @BenedictEvans Apple needs to market the Mini more aggressively. Great product but not as much awareness among non-tech people.
@monkbent @BenedictEvans In 10 years, ( 2024 ) if you had to choose 1, which will end up being more important (revenue/profit) for apple
.@monkbent @BenedictEvans My experience has been that most families only buy one iPad per household and use phones outside.
@diegopetrucci Overlap. I barely know a handful of people who own BOTH an iPad AND an iPhone. @monkbent @BenedictEvans
@monkbent @BenedictEvans check the demographics of folks who can afford computer + iPhone (or Android) + iPad.
@srosenberg99 @BenedictEvans yep. And that market may be saturated
@monkbent @BenedictEvans and two: the OS needs to take more advantage of that screen real estate, more differentiation from iPhone.
@monkbent @BenedictEvans I think one: people hold onto their iPads longer less upgrading, lots of iPad 2's still out there in use.
@monkbent @BenedictEvans Is there a significant disparity in the replacement rate?
@michaelfshipe @monkbent Complex. Big second-hand market for iPhones and iPads are handed down. But subsidy system changes things
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