Corollary: people are far more sensitive to losing what they have than in not gaining what they might have.
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Replying to @benthompson
@monkbent Not sure if this is what you meant, but that’s Prospect Theory 101 http://en.m.wikipedia.org/wiki/Prospect_theory …1 reply 0 retweets 0 likes -
Replying to @benthompson
@monkbent And the terminology is important here, not just semantics. Framing lost opportunities as a “risk” inverts the value function.1 reply 0 retweets 0 likes
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