ICYMI: Apple’s ‘Misunderstood’ is advertising at its finest (Note: Added a huge update to the original short post)http://stratechery.com/2013/misunderstood/ …
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Replying to @benthompson
@monkbent@reneritchie what about the nexus 7 commercials? I believe they too elicit an emotional response1 reply 0 retweets 0 likes -
Replying to @jalba001
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@jalba001@reneritchie Parisian Love is the Google equivalent: http://www.youtube.com/watch?v=nnsSUqgkDwU … It's the brand promise that makes it powerful.3 replies 1 retweet 7 likes
.@jalba001 @reneritchie brand promise = you believe that what is being depicted is true because of past experiences. Otherwise it's Hallmark
9:35 PM - 17 Dec 2013
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