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benthompson's profile
Ben Thompson
Ben Thompson
Ben Thompson
Verified account
@benthompson

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Ben ThompsonVerified account

@benthompson

Author/Founder of @stratechery. Host of @exponentfm. @notechben for sports. @monkbent on other networks. Home on the Internet.

Taipei, Taiwan
stratechery.com
Joined December 2006

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    Ben Thompson‏Verified account @benthompson 17 Dec 2013

    ICYMI: Apple’s ‘Misunderstood’ is advertising at its finest (Note: Added a huge update to the original short post)http://stratechery.com/2013/misunderstood/ …

    9:20 AM - 17 Dec 2013
    • 24 Retweets
    • 41 Likes
    • ayyooooo quincyadams Noah reagin June Sykes Sofia Austin jl devv Gene Garnet hangry
    12 replies 24 retweets 41 likes
      1. New conversation
      2. Jonathan Alba‏ @jalba001 17 Dec 2013
        Replying to @benthompson

        @monkbent @reneritchie what about the nexus 7 commercials? I believe they too elicit an emotional response

        1 reply 0 retweets 0 likes
      3. Ben Thompson‏Verified account @benthompson 17 Dec 2013
        Replying to @jalba001

        .@jalba001 @reneritchie Parisian Love is the Google equivalent: http://www.youtube.com/watch?v=nnsSUqgkDwU … It's the brand promise that makes it powerful.

        3 replies 1 retweet 7 likes
      4. Ben Thompson‏Verified account @benthompson 17 Dec 2013
        Replying to @benthompson

        .@jalba001 @reneritchie brand promise = you believe that what is being depicted is true because of past experiences. Otherwise it's Hallmark

        0 replies 0 retweets 2 likes
      5. End of conversation
      1. New conversation
      2. Eugene Fosnight‏ @BoulderGene 17 Dec 2013
        Replying to @benthompson

        @monkbent Drop the gratuitous ageism. I am a grandfather and I have an Apple TV.

        1 reply 0 retweets 0 likes
      3. Ben Thompson‏Verified account @benthompson 17 Dec 2013
        Replying to @BoulderGene

        @BoulderGene didn't mean it that way

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. New conversation
      2. Andrew Turnbull‏ @ar_turnbull 17 Dec 2013
        Replying to @benthompson

        @monkbent who do you think the target is — the parents, or the kids?

        1 reply 0 retweets 0 likes
      3. Ben Thompson‏Verified account @benthompson 17 Dec 2013
        Replying to @ar_turnbull

        @ar_turnbull both? More young adults than kids I'd say

        1 reply 0 retweets 0 likes
      4. Andrew Turnbull‏ @ar_turnbull 17 Dec 2013
        Replying to @benthompson

        @monkbent parents seem to be hit by the emotion of it — lots of onions in the office today. Makes me wonder how kids are responding.

        0 replies 0 retweets 0 likes
      5. End of conversation
      1. John R. Moran‏ @JohnRMoran 17 Dec 2013
        Replying to @benthompson

        @monkbent your update (response to the cynics) absolutely nails it. cc @asymco

        0 replies 0 retweets 1 like
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      1. bulbarar‏ @rardk64 18 Dec 2013
        Replying to @benthompson

        @monkbent @reneritchie Did you see Gizmodo’s lovely piece on this? I don’t know how some of their posts make it live.

        0 replies 0 retweets 0 likes
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      1. Duncan Wilcox ‏ @duncanwilcox 18 Dec 2013
        Replying to @benthompson

        @monkbent I don't dislike it but it's a bit too emotional, this would raise the "I'm not going to cry for an ad" flag in more cynical EU

        0 replies 0 retweets 0 likes
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      1. Mani‏ @manicakes 17 Dec 2013
        Replying to @benthompson

        @monkbent This commercial put forth a perfect alignment with Apple's values. The creative team behind it should be proud.

        0 replies 0 retweets 0 likes
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      1. Kyle Peterson‏ @kpeters0n 17 Dec 2013
        Replying to @benthompson

        @monkbent Did you see that Apple also posted the fictional family movie? Really cool. http://www.youtube.com/watch?v=JEGLhdaFBSE&feature=share&list=PLHFlHpPjgk71-8cHGcN7GpjIimFcVIC4X&index=1 …

        0 replies 0 retweets 0 likes
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      1. Benjamin Mayo‏Verified account @bzamayo 17 Dec 2013
        Replying to @benthompson

        @monkbent I get the message, but I don't like the ad because it's too slow. The subtle implications are going to get lost when on TV.

        0 replies 0 retweets 0 likes
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      1. Jonas Hemgren‏ @jonas_hemgren 17 Dec 2013
        Replying to @benthompson

        @monkbent Thank you. As a techy who grew up without techy role models, your update touched me deeply.

        0 replies 0 retweets 0 likes
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