@monkbent rejects #disruption theory in consumer context: design and #brand as a differentiator http://bit.ly/1dBRr4j
@rgigger not in the original paper (I listed all of the examples he used in the footnotes)
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@monkbent Couldn't you say that disruption occurred at the mid-range of the market where Detroit operated but high-end (BMW) was unaffected?Thanks. Twitter will use this to make your timeline better. UndoUndo
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@monkbent But he uses the example often when speaking. Doesn't it follow the pattern of low-end disruption? http://blogs.hbr.org/2012/03/disruptive-innovation-explaine/ …Thanks. Twitter will use this to make your timeline better. UndoUndo
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