Good piece. Only point @BenBajarin misses is that lifetime-value calc likely includes next phone after cheap iPhone http://techpinions.com/customer-acquisition-and-the-entry-level-iphone/21719 …
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@monkbent Yes. I figured that was assumed. Plus the secondary market or hand me down iPhones extend even the value of the device to AppleThanks. Twitter will use this to make your timeline better. UndoUndo
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