As in, people might use Facebook a lot, but it doesn't mean they like it and want to devote their phone to it.
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@monkbent which is difficult to deal with if you're data driven; all the analytics tell you is people use your stuff, not what they feel -
@Sifter yep. I just posted another piece - http://stratechery.com/2013/the-facebook-flop/ … - and specifically called out need for qualitative data
End of conversation
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