1 - In nearly every project I've worked on in the past decade, the most critical time to move a customer toward "loyalty" is in the first eight weeks following a first purchase. That's the key timeframe. Miss out on a 2nd purchase in that window, and the job gets much harder.
Ask to sign up to email in the purchase process and send a welcome email to help orientate? Follow up email with product tips + accessories? Satisfaction survey + referral?
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