It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
I don't get the point of this change, there are several large channels who don't meet your new criteria of "prominence" or "authenticity" who need verification because there are many people who will impersonate them in order to scam their viewers.