the Sears mail order houses were SO COOL and offered what we call 'prefab' at a level we haven't really seen since. - they arrived on a boxcar 100% complete, like big IKEA boxes - they were super affordable, but relatively quality - you assembled it yourself with instructions
As someone who had a summer job at Sears one year and wasn't around in the heyday it is so impossible for me to imagine them ever doing anything cool like this 
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I worked at Sears for many years! it was one of my highschool jobs, working in the TV department while there was a Best Buy directly across the parking lot from us, haha. but yeah, 100 years is a loooong time for one company to change
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