(This is distinct from the small number of people who object to any advertising at all - the fruitarians of media)
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Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo
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I’ve been clicking ‘Hide Ad/Not Relevant’ on every Instagram ad for a few months and the ads I now get are amazing and mad, somewhere between Innovations catalogue and local newspaper classifieds
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Surely a weird electronic music thing is perfect targeting for you?
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I knew you’d say that, bad example. Try this lot (that said, I’ve been working at Condé so the socks are
)pic.twitter.com/Kdv2LrAzQ5
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Big props to Dave man I dig the entrepreneurial spirit
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My feelings about online ads are far from unresolved. I hate them, period.
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Thank you for your valuable contribution. I will be sure to keep it in mind.
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No. We don’t care if ads are relevant. We don’t want anyone to know what we buy. We’re happy with a mix of paying and ads if the experience and content are decent and we maintain our privacy. This isn’t difficult to understand or solve. See newspapers, magazines, cable TV.
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The last 20 years demonstrates that people will not pay for the vast majority of the media they consume online
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People will use what's available. If good service is free, they'll use it. If better service costs, they'll pay. See how many people are paying Netflix (and *enjoying* that they don't insert ads).
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Not included here is the willingness to pay to not deal with ads. Netflix vs TV. Once you experience ad-less shows, anything less is completely intolerable. Same with Spotify.
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would argue Netflix shows have become quite ad-heavyhttps://www.theguardian.com/media/2018/jan/20/forget-product-placement-advertisers-buy-storylines-tv-blackish …
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You really think that? That people 'want' to see ads?
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The great thing about markets and competition is that the products available to us reflect the products we want. Given the prevalence of ads, I think it’s safe to say people like ad supported business models
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There’s a pretty big gap between “like” and “have little choice but to accept” ...
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Nothing is stopping a non-ad based business from existing. If a strong preference for that point of differentiation existed, a company serving it would too
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... nothing apart from network effects and massive capital pools, that is ;)
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1 million readers ready to directly fund seems like a decent data point:https://www.theguardian.com/membership/2018/nov/12/katharine-viner-guardian-million-reader-funding …
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Exactly! Some people don’t like ads and there’s a product for it. Over a billion other people like the model that has ads. Lots of people like ads
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As I was suggesting earlier "liking" is not the same as "not yet having found as easy a path to extract yourself from a networked service as it was to become enrolled". Tolerate != like
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