It costs $0.00 to have a positive attitude.
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Michael Brandt
@bdm_runner
Co-Founder & CEO building what's next in human nutrition. I tweet about fitness, nutrition, and scaling a startup. 2:42 marathoner.
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If you feel like a broken record, you're probably doing something right.
If you feel like a broken record, you're probably doing something right.
If you feel like a broken record, you're probably doing something right
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love this message from @molly_g on company comms: "if you feel like a broken record, you're probably doing something right"
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Nah sugar is like Michael Jackson no matter how bad people wanna cancel it, it's just too good.
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Information / time = attention
0: Not in the room where it happens
1: In the room where it happens
2: Create the room where it happens
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Tidying Up by Marie Kondo
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What’s the best book you’ve ever read on how to “get organized”?
If you found this thread helpful —
1. Follow me for more on the entrepreneur mindset.
2. Please like/retweet the first tweet below to spread the good word.
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How did lululemon expand from one entrepreneur's dream into a household brand worth $40B, synonymous with the mainstream explosion of yoga and athleisure?
Here are the 3 keys to lululemon's success in the early days, from founder Chip Wilson's autobiography:
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If you enjoyed this thread, I highly recommend Little Black Stretchy Pants, the autobiography of Chip Wilson, founder of lululemon.
Packed with insightful stories and look at what it takes brick-by-brick to build an iconic brand and movement.
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Quality attracts quality.
You can't do better quality at a lower price. That's a myth, simply not possible as a startup with low-volume production and high per-unit cost for premium goods.
It's okay charging 3x to build economic engine to fuel your innovation.
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It was expensive yes, but also superior.
The entire product experience, including the distribution model, was superior.
Vertical retail stores with great locations, great design, great smells, "Educators" not sales people, the list goes on.
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Build a superior product.
lululemon had better stitching, better fabric, better shape, didn’t shrink, looked good at the gym + everyday life, and 20 other considerations that added up to an excellent product.
There was no room for doubt it set the standard of excellence.
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Why charge 3x?
Innovation should cost money.
People will invest in quality.
They weren't afraid to command a premium price for a better product.
As long as they made sure to…
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They asked people if they would be interested in a superior product at 3x the price.
The status quo yoga pant didn’t even exist.
The closest apparel was dancewear — which didn’t fit most body types, wasn’t comfortable, and wasn’t flattering.
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Chip Wilson, the founder of lululemon, had a knack for spotting trends —
"If I saw something three times within a short period of time, it would show up in the mainstream public 5-7 years later.”
He saw this emerging pattern with yoga, and followed his intuition.
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The "Super Girl" market did not actually exist when lululemon started.
It was emerging.
The core bet of the company was that the Super Girl would take off.
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They captured a nascent but growing market that they believed would take off.
For Lululemon, this was the "Super Girl."
32 years old. Amazing career. Spectacular health. Owns her own condo. Obsessed with yoga. Anything was possible.
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How did lululemon expand from one entrepreneur's dream into a household brand worth $40B, synonymous with the mainstream explosion of yoga and athleisure?
Here are the 3 keys to lululemon's success in the early days, from founder Chip Wilson's autobiography:
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FOLLOW SALT
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Help Please
Im so close to breaking 3,700 followers
I tweet about my journey building $100 million/ yearrevenue business.
at $13 million & climbing
We manufacture chocolate bars
built an automated manufacturing plant.
outputs $70 million of chocolate
follow if interested!
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I wish you could "retarget" yourself with concepts and ideas from the past that you want to continue exposing yourself to.
The idea would be that media, quotes, etc. that you've bookmarked get resurfaced to you intermittently as you're scrolling your feed.
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If you want to run a competitive time in the marathon, you dial in every last detail in training, prep, and race day.
Winners don't just paint a grand vision and call the job done.
You obsess over the exact details it takes to get there.
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I once had a physical therapist tell me, when I had a little twinge in my ankle:
The little things ARE the big things.
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It's important to take LOTS of shots ON GOAL.
Emphasis on *ON GOAL*.
I often see people take a high volume of sloppy shots — with ads, products, content, etc
You can't ship crap x 100 times and hope it works. Your shots need to be on target.
You need to aim for excellence.
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How crazy would it be if Mr Beast got into Ketone-IQ?
Friends 🙏🏻 please tap in and hit 💛 let’s make it happen!!
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Replying to @MrBeast and @Shopify
Superfuel built with elite Army guys:
hvmn.com
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Superfuel built with elite Army guys:
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Pro tip for managers:
Make it crystal clear when you’ve voicing a suggestion vs directive. Leave zero room for doubt in either case.
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Replying to
Those morning ketones … usually naturally occurring, but a well timed exogenous can be magical.
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Just finished // Up next
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If you found this thread helpful —
1. Follow me for more on the entrepreneur mindset.
2. Please like/retweet the first tweet below to spread the good word.
3. Share your thoughts!
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Take this from a marathon runner who has run a whole lotta miles.
Mind game over everything. 🤘
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More important: psychologically don't book wins until they are locked in.
Job's not finished til it's finished.
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1. Keeping this simple rule of rounding down consistent across life means you'll never lose count.
No more "Was this rep number five, or was last rep number five?"
Keep it consistent across all domains, and you'll never forget what rep you're on — burpees, sales calls, etc etc
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Whether you're lifting, running miles, or doing anything else in life —
Don't count a rep until it is complete.
NOT: "I'm on rep number five."
INSTEAD: "I'm done with rep number four."
For two reasons —
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"Great leaders can recognize good ideas even if those ideas didn't come out of their own mouths. They know that good ideas are everywhere. They're in everyone." -
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Don’t save your best ideas for later. Stop holding back, release them now.
Let them be great. Or let them disappoint.
Either way you will grow and move forward.
Let the river of creativity flow.
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One man's objectives are another man's key results.
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Many problems in life can be solved by simply working harder.
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I don't take vacations, I just think about work from a different vantage point.
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