Off to the Dragon's Den with my new range of super-ventilated Heatwave Socks. Are you in @DuncanBannatyne, @TheoPaphitis?pic.twitter.com/vbamu7pD7F
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That's the winter range, Theo. Your feet can't breath in them bad boys. One man's hole is another man's super-ventilation. #shoein
'Socks' are just so 20th century. We need a new footwear paradigm for now. With an app for them too.
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