"If somebody wants your magazine they will pay for it, whether it's £2.99 or £5.99" – I could argue details but, essentially, yes. #dmag16
The detail being they're more likely to buy it if it's £2.99, right?
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Heh. Yep. Slightly out of context; partly about not blindly racing to the bottom.
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Yep, it's a fair point. Many titles reach a core audience where price elasticity barely exists.
End of conversation
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