I feel sorry for PRs when they send a hurried correction to a press release I hadn't noticed in the first place.
@petergothard Second most counter-productive PR tool, behind requesting an email not be read and deleted.
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@bazzacollins I absolutely love those ones. RECALL RECALL RECALL. You can feel the hearts pounding. -
@petergothard I genuinely once had a PR in tears on the phone, begging me not to open an email. -
@bazzacollins If my job depended on somebody not opening an email I'd probably realise I needed a new job.
End of conversation
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