@bazzacollins - How do they know?
In the UK, 64% of all emails are opened on an iPhone or iPad? My BS sensor is twitching http://www.ibtimes.co.uk/almost-50-all-emails-opened-iphones-uk-1463074 …
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@MikeHenson Tracking cookies, I suspect. -
@bazzacollins - But for a cookie to work a piece of code would need to be embedded into the email -
@MikeHenson You can embed a single-pixel image tracking agent into the email which reveals thr browser used to access the email.
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@bazzacollins Email viewed as notification then dismissed = unread, maybe? Would explain Android drop. 99.9% of *my* email on iOS though. -
@peterjmillard Maybe. Hard to know how they measured it.
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@bazzacollins So many insane abstractions are required to come up with those stats, they mean barely anything to anyone, including SendGrid! -
@MrPassingham Would love to see the full research.
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@bazzacollins What is the basis of such a statement.@TimHarford ... I think this is a case...Based on one survey so statement is a fiction.Thanks. Twitter will use this to make your timeline better. UndoUndo
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