"I'm not media trained, can't talk to you." - common response at trade show. What happens in media training? What magical skills are gained?
@StuartSumner @graemeburton The art of elegant bullshit?
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@bazzacollins@graemeburton Drop the elegant and I think you might just have it. -
@StuartSumner depends on who is being trained. normally it's the removal of the word "leverage" from brain -
@MarkyK@StuartSumner Sorry Mark, but if that's the main objective then yer average media trainer does a terrible job#leverage#synergies -
@trendallicious@MarkyK True! Although I do enjoy leveraging the odd synergy myself. -
@StuartSumner@trendallicious forbidden pleasures, eh? :)
End of conversation
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