The 12 Days of Christmas app is a metaphor for Apple right now. It’s run out of ideas on mobile, and is burning through goodwill.
@CraigGrannell Giveaways such as 12 Days used to reinforce Apple's premium brand. Now they're merely damaging it.
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@bazzacollins Really? I don’t recall anything other than people whining about the giveaways. Nothing’s changed.Thanks. Twitter will use this to make your timeline better. UndoUndo
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