"Hello, this is [name withheld] from [name withheld] PR. I'd like to invite you to the launch of a firefighting liquid." "Erm... not really my bag." "Do you know anyone who might be interested?" "Red Adair? Fireman Sam?"
Also, a "firefighting liquid". Who'd have thunk water didn't have that market sewn up?
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Oh no water has had rivals for years. Chubb do a fabulous range of alternatives.
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