Which is a principled distinction. Much of the behavior of woke capitalism is a matter of corporate managers misusing the assets entrusted to them for purposes other than benefitting the shareholders.https://twitter.com/jbarro/status/1384217004488335365 …
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yea, the median MLB viewer is probably a middle aged white guy. Who exactly were they appealing to by moving the All Star game?
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I'm sure these execs get over their skis at times, but I imagine they are generally aware of how young urban consumers merge their buying preferences with their politics. Not that that's how it should be, but I bet they've done a bit of market research on it.
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Yeah, like with the Gillette woke, daddy issues razor campaign, some of it is management going along with more radical PR staff amusing themselves. The PR staff are expecting that even bad results will be explained away by managers who don't want to admit they screwed up.
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Some of these campaigns go awry, obviously.
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These decisions are designed to appeal to the marketing department that is promoting them. Which is an embarrassment to everyone involved, as with few exceptions that marketing department isn’t at all like the customer base in terms of politics.
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Is it to appeal to the personnel in the marketing department? Or is it to appeal to those whom the marketing department thinks will buy the company's products?
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