gross
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I will say that some corporately named stadiums "flow" a little better than others. For example, I didn't realize for years that the Delta Center in Utah was named for the airline. Miller Park flowed nicely. This, less so, thought it's not terrible.
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Citi Field works great.
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It was Miller that walked away.
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As a marketer myself, I’ve never seen the value in naming rights. More local goodwill and PR wld be generated if a brand got creative, and preserved the name while negotiating other branding opportunities.
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The only name this one has ever had is for a different corporation/brand
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My friend in marketing says the new name for venues rarely “sticks”
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I would say that is Miller's fault for not continuing naming rights branding
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As players’ salaries rocketed up, wasn’t this inevitable? Teams have to bring in more cash, especially under covid crowds, and they’ll happily change the name for the highest bidder.
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I feel the same way about college football bowl games. It’s better when the sponsor and name mesh, at least. Tostitos’ Fiesta Bowl, etc.
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Yeah, and of course the bowls were originally promotions by the orange growers, rose growers, etc.
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