It was well known then, but perhaps forgotten now, that Trump was essentially frozen out of major GOP donors during the primary.https://twitter.com/phl43/status/1229567240883834885 …
I figured he'd put in some money (he did) but try to do it on the cheap.
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That’s about how it turned out. All spending about half of what Hillary did.
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He figured out how to hack the "earned media" part of the game, and how to force the RNC to spend money out of sheer self-protection. It's one of the mad-genius parts of the story.
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