Barry Adams  

@badams

Independent SEO Consultant . Specialist in & 🇳🇱🇬🇧🇪🇺 ‘Eccentric auntie of SEO’. Newsletter:

polemicdigital.com
Se unió en noviembre de 2007
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  1. Tweet fijado
    16 jul. 2020

    That's it. I'm done. I've achieved all I can in SEO.

    72 respuestas 303 retweets 2.784 Me gusta
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  2. retwitteó
    hace 12 horas

    In my latest ⁦⁩ article, I analyzed over 7,000 URLs performing in Google Discover to see what drives performance there. I found the results pretty surprising, maybe even a little controversial 😏 Check it out!

    4 respuestas 31 retweets 99 Me gusta
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  3. retwitteó
    hace 16 horas

    I really like this analysis from showing how to use data to analyse a change in content performance. It shows how with a bit of patience, a methodical approach & some good data, anyone can take a deep dive into market changes. —>

    3 retweets 6 Me gusta
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  4. hace 15 horas

    I watched this live and was grinning ear to ear. Epic interview! So much joy and respect and sportsmanship!

    2:20
    I love this! mixing heritage, cool and charisma in one exquisite 2 minute interview complete with deep respect for opponents. 👏🏼👏🏼
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    4 respuestas 8 Me gusta
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  5. 29 jul.

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  6. 29 jul.

    I’ve discovered Pimms and it’s delicious and now I’ve turned into someone’s old eccentric auntie and insist on having at least one every evening.

    5 respuestas 40 Me gusta
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  7. retwitteó
    29 jul.

    Would you have used AMP if there was no advantage in serp/discover/gnews?

    4 respuestas 8 retweets 11 Me gusta
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  8. 29 jul.

    Plus XML sitemaps serve additional purposes, such as indexing-analysis. Cloudflare's 'Crawler Hints' may throw a spanner into that particular use case.

    5 Me gusta
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  9. 29 jul.

    This is interesting on multiple levels. Using XML sitemaps to feed crawlers a personalised list of changed URLs sounds great in theory, but in practice sitemaps are not treated as gospel by crawlers. Plus the <priority> attribute is noisy and mostly ignored.

    This is very interesting from an SEO perspective. Project by to automatically notify search engine crawlers about website changes, so Googlebot & others only have to re-crawl URLs that have changed (to save crawl resources).
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    6 respuestas 2 retweets 22 Me gusta
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  10. 29 jul.

    Science is awesome.

    6 Me gusta
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  11. 28 jul.

    I wrote my bit for this almost two weeks ago. I reckon will get a kick out of it. Took him a while but I’ve come around to his point of view. Sort of.

    This month’s episode of for 2021 features: Guy Polat Discover one of the most important elements in . In fact, this factor might be more important than all the others. And that factor is quality.
    4 respuestas 1 retweet 12 Me gusta
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  12. 28 jul.

    The whole report is worth reading, and the Powerpoint deck linked from Ofcom's page is a fantastic summary of the key points:

    2 Me gusta
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  13. 28 jul.

    The BBC also dominated online news consumption, followed by Google, Sky, and The Guardian.

    2 respuestas 2 Me gusta
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  14. 28 jul.

    BBC One remains the most-used news source across all platforms, with 62% reach among all online UK adults, followed by ITV (46%) and Facebook (36%).

    1 respuesta
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  15. 28 jul.

    Some selected highlights: TV is the most-used platform for news (79%), followed by the internet (73%). Half of adults use social media (49%) and/or other websites/apps (49%) for news. Radio (46%) and print (32%) are declining.

    1 respuesta
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  16. 28 jul.

    Ofcom has released their UK News Consumption 2021 report, which contains interesting data on the most popular news sites & apps and news readership in various demographics. Worth a read for anyone working in news:

    1 respuesta 5 retweets 3 Me gusta
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  17. 28 jul.

    ICYMI, I wrote about the algorithmic news inclusion process Google launched in 2019 and why it's not a particularly good approach:

    2 respuestas 5 retweets 2 Me gusta
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  18. 27 jul.

    This is great in theory. In practice, you can do everything right and still not get any reward in Google.

    En respuesta a @dergal @oreshki y a 2 más
    Not sure we need to be able to analyse every update, major/minor or otherwise. We know how this works. We know the story the changes tell. Dropped suddenly? Improve your stuff. Losing to competitors? Improve your stuff. Winning, and want to continue? Improve your stuff.
    5 respuestas 2 retweets 24 Me gusta
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  19. 27 jul.

    I've had the pleasure of collaborating with and on a few projects. They're truly ace and at the top of the digital marketing game. Great to see them start their own agency!

    Announcing Part Three Digital - An Agency Who Cares
    Announcing Part Three Digital, a new Belfast based digital marketing agency specialising in social media and search marketing.
    1 respuesta 2 retweets 4 Me gusta
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  20. 27 jul.

    For my latest newsletter, I've written down some thoughts on Google's deeply flawed algorithmic news inclusion process:

    3 respuestas 9 retweets 23 Me gusta
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  21. 26 jul.

    That’s been a consistent tactic from Google for years: make webmasters implement tags/code that reduce Google’s indexing & ranking efforts. As an industry we’ve been happy to go along with this, seduced by lures of ranking rewards. I’m starting to wonder if that was a mistake…

    Google went from “this new rel=sponsored tag is entirely optional” to “you should use rel=sponsored” rather quickly. Apparently it’s much easier for Google to transfer the effort of evaluating links to webmasters.
    10 respuestas 7 retweets 34 Me gusta
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