Source?
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You need to click through this archived slide deck: https://web.archive.org/web/20070106073229/http://www.cachelogic.com:80/home/pages/studies/2004_01.php … This is the data I was talking about in this tweet:https://twitter.com/backus/status/998398117975281665 …
End of conversation
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After a big movie release, 30% of an ISP's p2p traffic came from a single 600mb video!
At any point in time, ~8M people were connected to p2p networks and offering up 10PB of data