It’s amazing how durable a google seo moat can be. A properly and resolutely won keyword can mint a multi-billion dollar company. The other astonishing thing is how well backlinks serve as an ongoing quality score. If it sucks, ranking will fall and a new challenger wins.
Replying to @garrytan
Another interesting example of the impact of Google's SEO is how it nearly killed Genius back in 2013 when Google briefly removed them from search results.https://genius.com/Genius-founders-open-letter-to-google-about-rap-genius-seo-annotated …
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