A lot of valuable knowledge is paywalled (newspapers or academic journals) and this is interesting to think about. Separately though, a lot of interesting stats, polling results, and market data seems to be only accessible via PDFs and slide decks. Why??
Well, consider Edison's 2017 podcast consumer report: http://www.edisonresearch.com/the-podcast-consumer-2017/ … A few bullet points on the page. PDF is awesome with tons of data. Seems like Edison's incentive here is to signal their research and polling competency. More discoverable content seems good for that
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Different examples of getting it right: • The original OkCupid data science blog back in like 2012. They killed it :( • Everything 538 puts out •
@MaxCRoser and http://overflow.solutions •@ntdillon condensing market data into tweets -
For academia, we have researchers and popularizers. NDT for astrophysics,
@davidmcraney for bias, etc. Feels similar. Seems like market research groups should want to capture the value that others are realizing by publishing in different formats and on different mediums. - 1 more reply
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