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2006 Facebook employees could view anyone's profile + see stats like who viewed their profile Q. How do you create a company culture that embraces FB's privacy-voyeurism user doublethink? A. Let employees be God-tier voyeurs. Indulge their desires. Let em see user's true naturepic.twitter.com/oe58aOyvdE
2009 HBR case study: 70% social networks = viewing pics / profiles. Breakdown (largest % first):
• Men looking at women they don't know
• Men → women they do
• Women → women they know
"Overall, women receive two-thirds of all page views." 
https://hbswk.hbs.edu/item/understanding-users-of-social-networks …pic.twitter.com/WIBFqNAEvU
Hypothetical: Imagine an alt universe where FB's founder took privacy seriously. All else is equal. Product decision: By default, can users view pics of friends-of-friends? Effectively, can dudes stalk pics of women they don't know? Choose wisely. Huge impact on engagement!
Hypothetical #2: Imagine a world w/ a less arrogant Zuck who viewed FaceMash (viral Harvard student hot-or-not, publicly denounced) as crossing the line. FB knew people were freaked out by the news feed. Tons of outrage post-launch. What would well-adjusted Zuck have done?pic.twitter.com/7rzaZTSk5z
Many success stories have uncomfortable truths buried in their origin. We reduce them to factoids. Haters use them as weapons. Our _serious_ mental models forget them. Forgetting taboo makes us all less effective. I'll be writing about this, starting with Facebook. Stay tuned!
wonder whether the stalking behaviors change depending on factors like age, income, education, marital status etc. -- surely there are lots of people who don't spend much time doing this. what causes this?
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Control over how they specifically are perceived. "Who can see what?"
Power to internet stalk their friends way more than they'd ever admit