(But does it result in more or better bookings, or just longer fav lists?)
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Airbnb changed the "add property to my wish list" icon from a star to a heart and engagement went up by 30%!
Airbnb's explanation:
= too utilitarian. "Airbnb is for booking rentals"
= we're like Pinterest! Fantasize about vacation spots. Share your wish list.pic.twitter.com/39FkfrBwnm
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They don't publish numbers on that, but different stuff I've read from Airbnb integrates it into their overall brand narrative shifting them from a cost savings brand to a more luxurious experience focused brand. (I assume the implication is that it helps the bottom line, too.)
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What article or book is this from?
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Thanks!
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I'm always a bit skeptical that tiny changes can have huge effects, but this is insane. Props to the team to try this.
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the funny thing is its often the small changes that no one thinks will have an impact that do.
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Interesting to me is that the Star is more “authentic” - they really DO want more bookings! We always say users want “authenticity” but what they really want is more human emotion and connection, not to be treated like “users.”
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Reminds of me of how responses to Facebook events changed when they replaced the attendance option "Maybe" with "Interested".
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fascinating
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@fat can you make our watchlist icons be
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twitter did the same thing, wonder if it had the same effect
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Is this why Twitter did the same thing?
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