Curious what it’d be like if more platforms had profitable partnership programs like YouTube. Ex: • Reddit mods • Instagram models • Snapchat influencers • Popular Twitter accounts • StackOverflow power users 3rd party economies already exist for most of em, right?
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Maybe content producer economies should exist (Reddit, Snapchat, Twitter, Instagram, StackOverflow) and without them we see weak substitutes: • In public: Hawking your Patreon • In private: Selling your soul by the minute on Fiverr Rest runs on the fumes of social capital
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YouTube was brought to this kicking and screaming. It took a huge increase in power of influencers via direct relationships with brands. Bringing them back into the fold was one of the main tasks when Susan W took over as CEO. Musically built influencers into model from day 1.
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Very cool. I figured it was only doable at scale. Neat to hear Musically started that way
End of conversation
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