Steve Jobs had a video about this too - something like “in a crowded marketplace we only get once chance to let the market know what we are about, and it has to be one thing”. I think it was him pitching “Think Different” internally
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Almost like the shiny object syndrome. Also, the beachhead example. STORMING NORMANDY. The rest of France doesn't matter if we can't procure Normandy. Hammer home one thing, and let it simmer. Requires maddd discipline/understanding/patience tho
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