I feel like big tech companies (FB, Snap, Slack) need a Steve Jobs-esque notifications czar. It’s so easy to juice engagement of new or declining products by exploiting the notification counter. Engagement booster in the short term, tragedy of the commons in the long run.
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Notification behavior should be customized to each user. When I had 50 followers, I wanted a see every like. I still want my phone to buzz for RTs, but that would obviously stink for
@naval. AFAICT, Twitter appropriately calibrates notif behavior to the user’s hedonic treadmill.2 replies 2 retweets 17 likesShow this thread -
Perfecting notification behavior is tough: • Should the product decide it all? • Can the user customize? • How much customization? Muting and receiving notifications are both crucial for
@Slack. Look at how complex it gets when you try to juggle defaults and customization!pic.twitter.com/QlBkWGpQAo
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Everyone points to what teens are doing in order to figure out what social networks are dying. Want a more direct sign? Look at the notifications! FB notifies me about so much crap that I miss the real stuff. Snapchat just started notifying me when friends post stories.
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Old school: Ruin your brand? Rebrand! Comcast → Xfinity New school: Ruin the power of your notifications? Separate apps! FB → Messenger, WhatsApp, FB Local Careful though, you’re starting from zero so make them count. Oculus ruined their notification power right away
pic.twitter.com/ryRgY3JR5P
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Notification UI is sacred. High value notifications should be unmistakable and only used for dopamine bursts. Twitter’s iOS copy animation kills me. Don’t reuse the “someone liked/retweeted your tweet” animation for that. You’re Pavlov, I’m the dog, and you just rang the bell!pic.twitter.com/5kMZzoJzOW
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FB needs a notification nudge unit to trim the fat. For example, display a notification saying > You haven’t checked your high school group in a while. We’ll show you fewer notifications from now on. With a button that lets the user opt back in to receiving all notifications.
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IMO, Apple should enforce notification rules for iOS apps. Apps like DoorDash and Venmo shouldn’t default to texting me and sending a push notification for the same info. That hurts Messages’ brand. Make exceptions for apps like PagerDuty, but be strict otherwise.
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I can’t think of a more tragedy-of-the-commons notification system than email Spam detection is good and newsletter bundling is improving, but creating filters and aggressively snoozing/archiving feels like bad design. Like booby trapping my house just so strangers don’t walk in
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Replying to @backus
Don’t even notice it anymorepic.twitter.com/2ZUuOQpFRy
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At this point you just need to archive it all and start over
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Replying to @backus
My current archive+restart plan is..."reincarnation". (Maybe this is what "escaping the cycle" means? I just need to *believe* the inbox is empty...)pic.twitter.com/D974q7Dk9U
0 replies 0 retweets 0 likesThanks. Twitter will use this to make your timeline better. UndoUndo
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