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backus's profile
John Backus
John Backus
John Backus
@backus

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John Backus

@backus

Seeking alternative compression. Hopefully wrong on average. Shameless. Started @getcognito and @bloom

San Francisco, CA
Joined August 2012

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    1. John Backus‏ @backus Sep 3

      Stare at each icon below for a sec. Imagine it's your phone. How does each make you feel? That feeling says so much about the product. Notification behavior is one of the most important aspects of mobile UX to get right to in the long run. Thread! 👇pic.twitter.com/qJErdCHqd2

      12 replies 78 retweets 248 likes
      Show this thread
    2. John Backus‏ @backus Sep 3

      Compare how each makes you feel now vs. years ago. For me: • FB's used to be exciting, now its birthdays, group posts, other BS. They're hyperinflating it to zero • Unlike FB, Snapchat's usually means a social interaction • SMS is decent, but automated texts are devaluing it

      1 reply 1 retweet 31 likes
      Show this thread
    3. John Backus‏ @backus Sep 3

      Lower quality notifications hurt the user's relationship w/ the product • Noisy slack integrations make the badge unpredictable • Uninteresting content (someone posted a photo) makes me care less about FB • LinkedIn inbound spam means I feel nothing about their notifs

      2 replies 5 retweets 33 likes
      Show this thread
    4. John Backus‏ @backus Sep 3

      User behavior can also devalue the app’s notification power, weakening the draw of the product. Ex: • “Mark as unread” for email changes the badge from “unseen” to “incomplete busywork” • Group chat changes SMS badge from “friends are talking to you” to “friends are talking”

      2 replies 1 retweet 21 likes
      Show this thread
      John Backus‏ @backus Sep 3

      If Apple let apps have two types of notification badges (say, a red and a blue badge) I bet that would help engagement. For example, SMS and Messenger could use the blue badge for unread group chats and red for unread direct message. Email: blue = unread, red = unseen

      7:20 PM - 3 Sep 2018
      • 2 Retweets
      • 37 Likes
      • Joseph Philleo Sar Haribhakti Leon Coe Joseph Todaro zooko Sir Chancelot Omar Rizwan Juan Eduardo Marques OSKAR
      3 replies 2 retweets 37 likes
        1. New conversation
        2. John Backus‏ @backus Sep 3

          I feel like big tech companies (FB, Snap, Slack) need a Steve Jobs-esque notifications czar. It’s so easy to juice engagement of new or declining products by exploiting the notification counter. Engagement booster in the short term, tragedy of the commons in the long run.

          5 replies 11 retweets 52 likes
          Show this thread
        3. John Backus‏ @backus Sep 3

          Notification behavior should be customized to each user. When I had 50 followers, I wanted a see every like. I still want my phone to buzz for RTs, but that would obviously stink for @naval. AFAICT, Twitter appropriately calibrates notif behavior to the user’s hedonic treadmill.

          2 replies 2 retweets 17 likes
          Show this thread
        4. John Backus‏ @backus Sep 3

          Perfecting notification behavior is tough: • Should the product decide it all? • Can the user customize? • How much customization? Muting and receiving notifications are both crucial for @Slack. Look at how complex it gets when you try to juggle defaults and customization!pic.twitter.com/QlBkWGpQAo

          1 reply 3 retweets 23 likes
          Show this thread
        5. John Backus‏ @backus Sep 3

          Everyone points to what teens are doing in order to figure out what social networks are dying. Want a more direct sign? Look at the notifications! FB notifies me about so much crap that I miss the real stuff. Snapchat just started notifying me when friends post stories. 🤔

          2 replies 3 retweets 26 likes
          Show this thread
        6. John Backus‏ @backus Sep 3

          Old school: Ruin your brand? Rebrand! Comcast → Xfinity New school: Ruin the power of your notifications? Separate apps! FB → Messenger, WhatsApp, FB Local Careful though, you’re starting from zero so make them count. Oculus ruined their notification power right away 👇pic.twitter.com/ryRgY3JR5P

          Oculus
          1 reply 2 retweets 16 likes
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        7. John Backus‏ @backus Sep 3

          Notification UI is sacred. High value notifications should be unmistakable and only used for dopamine bursts. Twitter’s iOS copy animation kills me. Don’t reuse the “someone liked/retweeted your tweet” animation for that. You’re Pavlov, I’m the dog, and you just rang the bell!pic.twitter.com/5kMZzoJzOW

          2 replies 3 retweets 29 likes
          Show this thread
        8. John Backus‏ @backus Sep 3

          FB needs a notification nudge unit to trim the fat. For example, display a notification saying > You haven’t checked your high school group in a while. We’ll show you fewer notifications from now on. With a button that lets the user opt back in to receiving all notifications.

          1 reply 0 retweets 9 likes
          Show this thread
        9. John Backus‏ @backus Sep 3

          IMO, Apple should enforce notification rules for iOS apps. Apps like DoorDash and Venmo shouldn’t default to texting me and sending a push notification for the same info. That hurts Messages’ brand. Make exceptions for apps like PagerDuty, but be strict otherwise.

          2 replies 0 retweets 16 likes
          Show this thread
        10. John Backus‏ @backus Sep 3

          I can’t think of a more tragedy-of-the-commons notification system than email Spam detection is good and newsletter bundling is improving, but creating filters and aggressively snoozing/archiving feels like bad design. Like booby trapping my house just so strangers don’t walk in

          2 replies 0 retweets 9 likes
          Show this thread
        11. End of conversation
        1. New conversation
        2. Rob Szumski‏ @robszumski Sep 4
          Replying to @backus

          OSX had a few third party apps that let you do this, and it was pretty sweet for email. Notifications are just shitty email anyways.pic.twitter.com/bMCZd45UA1

          1 reply 0 retweets 1 like
        3. John Backus‏ @backus Sep 4
          Replying to @robszumski

          Notifications might be shitty email but at least I can just miss notifications and not have to go and cleanup my inbox later.

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. CleanApp‏ @CleanApp Sep 4
          Replying to @backus

          Brilliant; even better would be a crowdsourced voting mechanism for #featurerequests. We proposed a platform like that a year ago — #improvio (central clearinghouse for improvement suggestion threads like these, with upvoting) — & need for this is more urgent than ever.

          0 replies 0 retweets 0 likes
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