People make fun of startups pitching as “X for Y” (“Uber for hotels”, “Fitbit for cows”) but it is useful. Investors hear a lot of pitches. On average, if you don’t give a memorable lossy compression of your pitch, the audience will walk away with their own worse compression.
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This book is my short list of great books for entrepreneurs. They kick off by asking, why are urban legends so powerful and persistent, even when PROVEN to be untrue. Lots of great examples from multiple domains on how to get your message across. Lots of specific advice.
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+1 it’s def top 3 most significant marketing/comms books I’ve read that’s shaped my thinking
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Mine too. My other three are (1) Positioning by Al Ries and Jack Trout (2) Ogilvy on Adverting and (3) Tested Advertising Methods by John Caples. Words that Work by Luntz is also very helpful. Curious to hear your list.
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Ogilvy too, and Cialdini’s Influence
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YES. Should have included Cialdini as well. Good point.
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