Disruption of the music industry came in three parts: the mp3, Napster, and the mp3 player. Revenue didn't start plummeting until all three pieces of the puzzle fit together.pic.twitter.com/gXLnh0U2Sv
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The three waves appear to be 1) groundbreaking tech goes from 0 to 1 (mp3) 2) user interface dimension goes from 0 to 1 (Napster) 3) user experience dimension goes from 0 to 1 (iPod) Even simpler: possible -> available -> useable
Yeah I’d say Downloadable -> Discoverable -> Portable
But the iPod allowed for/coincided with better quality. Imo, it's not clear that the same impact on revenues would have been seen if MP3s had remained a 128kbps offering.
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