The billion-dollar question in the product world is:
How do we turn a product into a habit?
The mistake that most teams make is blindly trying to increase the frequency of usage, hoping this would magically turn their product into a habit for users.
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Great points, would like to add one more thing.
Friction to get a job done matters a lot for a product where it is clear that the problem needs to be solved. Fast + easy to get products enter habit loop way faster.
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Loss of friction or ease of completing something is a perceived utility as well I think.
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