Ariel Zirulnick

@azirulnick

Air-ree-EL. Supporting membership experiments at . Prior: , journo in Kenya, . ❤️ Miami + local news.

Joined December 2008

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  1. Pinned Tweet
    Aug 31

    Today ends after 4+ yrs, about 3 of which I’ve been w/the Puzzle for. It’s been an incredible journey – an occasionally hard, but always inspiring one that I’m so grateful to have taken. A thread of reflections and thank yous 👇

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  2. Retweeted
    Sep 8

    Client wanted to offer member benefits that would be an org burden. I suggested he survey the audience first. He just wrote me: "Just 2 of them are interested in home delivery...Nobody was interested in T-shirts and shit. Wow." Ppl support good work bc it's good, not for swag.

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  3. Retweeted
    Sep 8

    We're looking for a Director of Audience at . As a newer org folks often have questions before they apply. That's why we have a "hiring hotline". You can schedule a 20 min call to ask me anything you might want to know before you submit your application.

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  4. Retweeted
    Sep 7

    If you're interested in building community in news, I hope you'll join me and for a FREE lighting chat tomorrow at 10:30 a.m. PT/1:30 p.m. ET. I'm excited to share our research, hear from others and exchange ideas. I hope to see you there!

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  5. Retweeted
    Sep 3

    Trust me - you want this job : You get to shape and run one of the most exciting (I'm biased, of course) young organizations pushing for innovation, sustainability and equity in journalism! Happy to answer any questions, DMs open👉

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  6. Retweeted
    Sep 3

    We’re hiring an Executive Director to lead ! I’m excited to pass the torch to someone else and share this amazing opportunity that has given me so much. My ~personal news~ is I’m pregnant and plan to take a 6+month maternity leave.

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  7. Sep 2

    If you didn't get the newsletter this spring, that means you missed our pilot of a newsletter course on membership. Now, has made sure you can sign up at any time!

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  8. Retweeted
    Sep 2

    Every reporter is about to become a climate reporter to some degree. It's going to impact every inch of life and we are just at the tipping point.

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  9. Retweeted
    Sep 1

    To be clear... this particular warning for NYC is the second time we've ever issued a Flash Flood Emergency (It's the first one for NYC). The first time we've issued a Flash Flood Emergency was for Northeast New Jersey a an hour ago.

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  10. Sep 1

    . offered this too. I took two unpaid internships in college, but was v lucky to get scholarships from UNC that covered my expenses. It’s not ideal, but more schools should do this.

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  11. Sep 1

    I had 2 days between leaving & starting at . I had 2 weeks b/t leaving Kenya, where I was a freelancer, & starting at (and I spent it doing a Spanish immersion in Nicaragua). The fact that I have a WEEKS long break this time? 🤯🤯🤯

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  12. Retweeted
    Aug 31

    Congratulations & team at for all your work!!! (and for being “home” for the final chapter). All of us who craft the membership approach are deeply grateful.

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  13. Retweeted
    Aug 31

    This wasn’t built for b2b media companies but can’t tell you how helpful it was as I was studying paid subs/memberships before we rolled out ours on and Such great practical advice for media companies which is so rare these days. Amazing resource

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  14. Retweeted
    Aug 31

    Thank you and all at for all your hard work. Have learned so much and feel more prepared and ready to now start our membership journey at from following your work 👍

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  15. Retweeted
    Sep 1

    We have learned so much from ! Membership offers a path to sustainability for many cherished and needed community media outlets. Glad they've had this resource available to them!

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  16. Retweeted
    Sep 1

    Why do membership and community-driven strategies work? Read this and more takeaways from the wonderful summit'21

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  17. Retweeted
    Aug 31

    El  Project llega a su fin. Por este tremendo proyecto me enteré del modelo de membresías, aprendí de otras experiencias y lo apliqué en mi trabajo. Y no fui la única. Medios de todo el mundo empezaron sus proyectos inspirados en este esfuerzo. ¡Gracias por tanto!

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  18. Aug 31

    And of course, a huge thank you to the four funders who made the Puzzle possible: & . We wouldn't have been able to do any of this without their support and belief in the opportunity offered by membership models in news.

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  19. Aug 31

    Yep, I forgot two enormous TYs. 1st, thank you to and for their incredible work translating the Membership Guide into Spanish, & for guiding the Portuguese translation, and for guiding the French translation!

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  20. Retweeted
    Aug 31

    What a run! Congratulations and team for your contribution to the news ecosystem. 👏🏽👏🏽👏🏽

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  21. Retweeted
    Aug 31

    Today's sunset doesn't mean that our work comes to a hard stop, though. Below are a few of the ways we've set ourselves up to continue supporting membership models in news.

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