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Today
@membershippzzle ends after 4+ yrs, about 3 of which I’ve been w/the Puzzle for. It’s been an incredible journey – an occasionally hard, but always inspiring one that I’m so grateful to have taken. A thread of reflections and thank yous
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Ariel Zirulnick Retweeted
Client wanted to offer member benefits that would be an org burden. I suggested he survey the audience first. He just wrote me: "Just 2 of them are interested in home delivery...Nobody was interested in T-shirts and shit. Wow." Ppl support good work bc it's good, not for swag.
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Ariel Zirulnick Retweeted
We're looking for a Director of Audience at
@media_outlier. As a newer org folks often have questions before they apply. That's why we have a "hiring hotline". You can schedule a 20 min call to ask me anything you might want to know before you submit your application.Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
If you're interested in building community in news, I hope you'll join me and
@grohanver for a FREE@letsgatherin lighting chat tomorrow at 10:30 a.m. PT/1:30 p.m. ET. I'm excited to share our research, hear from others and exchange ideas. I hope to see you there!https://twitter.com/membershippzzle/status/1435279254837768196 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
Trust me - you want this job
@newsproduct: You get to shape and run one of the most exciting (I'm biased, of course) young organizations pushing for innovation, sustainability and equity in journalism! Happy to answer any questions, DMs open
https://twitter.com/becca_aa/status/1433810048543870979 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
We’re hiring an Executive Director to lead
@newsproduct! I’m excited to pass the torch to someone else and share this amazing opportunity that has given me so much. My ~personal news~ is I’m pregnant and plan to take a 6+month maternity leave.https://newsproduct.org/opportunitiesShow this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
If you didn't get the
@membershippzzle newsletter this spring, that means you missed our pilot of a newsletter course on membership. Now,@ylichterman has made sure you can sign up at any time!https://twitter.com/ylichterman/status/1433498121896611851 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
Every reporter is about to become a climate reporter to some degree. It's going to impact every inch of life and we are just at the tipping point.
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Ariel Zirulnick Retweeted
To be clear... this particular warning for NYC is the second time we've ever issued a Flash Flood Emergency (It's the first one for NYC). The first time we've issued a Flash Flood Emergency was for Northeast New Jersey a an hour ago.https://twitter.com/NWSNewYorkNY/status/1433241055302803458 …
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.
@UNCHussman offered this too. I took two unpaid internships in college, but was v lucky to get scholarships from UNC that covered my expenses. It’s not ideal, but more schools should do this.https://twitter.com/tanzinavega/status/1433052273018642434 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
I had 2 days between leaving
@newtropicmiami & starting at@membershippzzle. I had 2 weeks b/t leaving Kenya, where I was a freelancer, & starting at@newtropicmiami (and I spent it doing a Spanish immersion in Nicaragua). The fact that I have a WEEKS long break this time?

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Ariel Zirulnick Retweeted
Congratulations
@azirulnick@jayrosen_nyu@emgollie & team at@membershippzzle for all your work!!! (and@mdiforg for being “home” for the final chapter). All of us who craft the membership approach are deeply grateful.https://twitter.com/azirulnick/status/1432718165340049411 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
This wasn’t built for b2b media companies but can’t tell you how helpful it was as I was studying paid subs/memberships before we rolled out ours on
@HHCareNews and@srhousingnews Such great practical advice for media companies which is so rare these days. Amazing resourcehttps://twitter.com/azirulnick/status/1432718165340049411 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
Thank you
@azirulnick and all at@membershippzzle for all your hard work. Have learned so much and feel more prepared and ready to now start our membership journey at@ClydesiderMag from following your work
https://twitter.com/azirulnick/status/1432718165340049411 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
We have learned so much from
@membershippzzle! Membership offers a path to sustainability for many cherished and needed community media outlets. Glad they've had this resource available to them!https://twitter.com/azirulnick/status/1432718165340049411 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
Why do membership and community-driven strategies work? Read this and more takeaways from the wonderful
@membershippzzle summit'21#MPPhttps://www.recsyslabs.com/lessons-from-membership-puzzle-project-summit/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
El
@membershippzzle Project llega a su fin. Por este tremendo proyecto me enteré del modelo de membresías, aprendí de otras experiencias y lo apliqué en mi trabajo. Y no fui la única. Medios de todo el mundo empezaron sus proyectos inspirados en este esfuerzo. ¡Gracias por tanto!Thanks. Twitter will use this to make your timeline better. UndoUndo -
And of course, a huge thank you to the four funders who made the Puzzle possible:
@luminategroup@DemocracyFund@knightfdn &@GoogleNewsInit. We wouldn't have been able to do any of this without their support and belief in the opportunity offered by membership models in news.Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
Yep, I forgot two enormous TYs. 1st, thank you to
@aldyvales and@abel_ez for their incredible work translating the Membership Guide into Spanish,@NataliaMazotte &@lubodenmuller for guiding the Portuguese translation, and@IJNet for guiding the French translation!Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
What a run! Congratulations
@azirulnick and team for your contribution to the news ecosystem.

https://twitter.com/azirulnick/status/1432718165340049411 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ariel Zirulnick Retweeted
Today's sunset doesn't mean that our work comes to a hard stop, though. Below are a few of the ways we've set ourselves up to continue supporting membership models in news.https://twitter.com/membershippzzle/status/1432712985957519375 …
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Miami + local news.