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The publishing system and its failures can't be fixed by individual action, only collective action. Getting a glam journal paper can be career defining. That's wrong of course but I'm not sure it's reasonable to ask people to throw that away when doing so won't achieve much.
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It's not a monopoly because there are many viable competitors, but they are highly dominant. I worry that a startup/business mentality would replace one nightmare for another.
Sorry, I forgot the word cartel. It’s definitely a cartel given the market is dominated by the big 5 who don’t compete with one another. They’re guided by the founders ideals, but your right they are driven by growth/ revenue. But could there be fairer commercialisation model?
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Perhaps, it's impossible to say that there aren't, but it doesn't seem like a good place to start.
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Also, not to mention that Nature is not an open access venue.
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