to 
There are people who look admiringly at the AI startups who fail in business, never seriously tackling any problem, and ultimately selling hype itself (Kardashian-style) via acquihire to attention-hungry behemoths.
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In hindsight, if hype/team is more valuable, easy to sell and easy for you to generate, you'd be irrational to sell anything else instead. Like, imagine you're good at being a musician, but you decide to be an academic instead.
As a founder, who has taken a team through a funding round. I can tell you that most investors are investing in a team they like and a compelling story. It’s one of the biggest issues within the VC and startup world.