This take must inevitably be floating around already, but, GOT is what happens when you don't know how to scope properly at the start of a project. It's not the fault of the people trying to pull it together now.
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George: "Book 4 will develop the story of the Greyjoy family and its two rivalrous brothers, Euron and Victarion" Alex: "Wait, two? So is that a new entry on the spreadsheet? Or is one of them replacing this *checks notes* 'Quentyn Martell'? Would he be better in book 5, maybe?"
This is disturbingly accurate. But I mean, do you want time to flesh out both brothers and do them justice? JUST SAYING, book 5 and the lore would be overall better for it! :P